Walmart, which sells more food in its more than 4,300 retail stores than any grocery store in the nation, announced on January 20, 2011, that it would work to provide healthier food choices and make those foods more affordable to consumers.
The new initiative involves reformulating many packaged foods—both national brands and Walmart’s own Great Value brand—to reduce sodium and added sugars, and to eliminate trans fats by 2015. The company references the IOM in its rationale for sodium and trans fat reduction. The IOM’s 2010 report Strategies to Reduce Sodium Intake in the United States called for the food industry to reduce the sodium content of foods in advance of the implementation of mandatory standards. Walmart will ask its suppliers to reduce sodium by 25 percent in some foods and to report on their progress. Along with many other health organizations, the IOM, has called for limiting consumption of trans fats.