Report at a Glance
Actions for Healthy Eating and Increasing Physical Activity
Actions for Increasing Physical Activity
Goal 1: Encourage Physical Activity
Strategy 1: Built Environment
Encourage walking and bicycling for transportation and recreation through improvements in the built environment.
- Adopt a pedestrian and bicycle master plan to develop a long-term vision for walking and bicycling in the community and guide implementation.
Plan, build, and maintain a network of sidewalks and street crossings that creates a safe and comfortable walking environment and that connects to schools, parks, and other destinations.
- Plan, build, and retrofit streets so as to reduce vehicle speeds, accommodate bicyclists, and improve the walking environment.
- Plan, build, and maintain a well-connected network of off-street trails and paths for pedestrians and bicyclists.
- Increase destinations within walking and bicycling distance.
- Collaborate with school districts and developers to build new schools in locations central to residential
areas and away from heavily trafficked roads.
Strategy 2: Programs for Walking and Biking
Promote programs that support walking and bicycling for transportation and recreation.
Adopt community policing strategies that improve safety and security of streets, especially in higher
Collaborate with schools to develop and implement a Safe Routes to School program to increase the number of children safely walking and bicycling to schools.
- Improve access to bicycles, helmets, and related equipment for lower-income families, for example, through subsidies or repair programs.
- Promote increased transit use through reduced fares for children, families, and students, and improved
service to schools, parks, recreation centers, and other family destinations.
- Implement a traffic enforcement program to improve safety for pedestrians and bicyclists.
Strategy 3: Recreational Physical Activity
Promote other forms of recreational physical activity.
Build and maintain parks and playgrounds that are safe and attractive for playing and in close proximity to residential areas.
Adopt community policing strategies that improve safety and security for park use, especially in higher crime neighborhoods.
- Improve access to public and private recreational facilities in communities with limited recreational options through reduced costs, increased operating hours, and development of culturally appropriate activities.
- Create after-school activity programs, e.g., dance classes, city-sponsored sports, supervised play, and other publicly or privately supported active recreation.
Collaborate with school districts and other organizations to establish joint use of facilities agreements
allowing playing fields, playgrounds, and recreation centers to be used by community residents
when schools are closed; if necessary, adopt regulatory and legislative policies to address liability
issues that might block implementation.
- Create and promote youth athletic leagues and increase access to fields, with special emphasis on income and gender equity.
- Build and provide incentives to build recreation centers in neighborhoods.
Strategy 4: Routine Physical Activity
Promote policies that build physical activity into daily routines.
Institute regulatory policies mandating minimum play space, physical equipment, and duration of play in preschool, after-school, and child-care programs.
- Develop worksite policies and practices that build physical activity into routines (for example, exercise
breaks at a certain time of day and in meetings, or walking meetings). Target worksites with high percentages of youth employees and government-run and -regulated worksites.
- Create incentives for remote parking and drop-off zones and/or disincentives for nearby parking and drop-off zones at schools, public facilities, shopping malls, and other destinations.
- Improve stairway access and appeal, especially in places frequented by children.
Goal 2: Decrease Sedentary Behavior
Strategy 5: Screen Time
Promote policies that reduce sedentary screen time.
- Adopt regulatory policies limiting screen time in preschool and after-school programs.
Goal 3: Raise Awareness of the Importance of Increasing Physical Activity
Strategy 6: Media and Social Marketing
Develop a social marketing program that emphasizes the multiple benefits for children and families of sustained physical activity.
- Develop media campaigns, utilizing multiple channels (print, radio, internet, television, other promotional
materials) to promote physical activity using consistent messages.
- Design a media campaign that establishes physical activity as a health equity issue and reframes obesity
as a consequence of environmental inequities and not just the result of poor personal choices.
- Develop counter-advertising media approaches against sedentary activity to reach youth as has been done in the tobacco and alcohol prevention fields.