Report at a Glance
Actions for Healthy Eating and Increasing Physical Activity
Strategy 5: Government Nutrition Programs
Increase participation in federal, state, and local government nutrition assistance programs (e.g., WIC, school breakfast and lunch, the Child and Adult Care Food Program [CACFP], the Afterschool Snacks Program, the Summer Food Service Program, SNAP).
- Put policies in place that require government-run and -regulated agencies responsible for administering
nutrition assistance programs to collaborate across agencies and programs to increase enrollment
and participation in these programs (i.e., WIC agencies should ensure that those who are eligible are also participating in SNAP, etc.)
- Ensure that child care and after-school program licensing agencies encourage utilization of the nutrition
assistance programs and increase nutrition program enrollment (CACFP, Afterschool Snack Program, and the Summer Food Service Program).
Strategy 6: Breastfeeding
Encourage breastfeeding and promote breastfeeding-friendly communities.
- Adopt practices in city and county hospitals that are consistent with the Baby-Friendly Hospital Initiative USA (United Nations Children’s Fund/World Health Organization). This initiative promotes,
protects, and supports breastfeeding through ten steps to successful breastfeeding for hospitals.
- Permit breastfeeding in public places and rescind any laws or regulations that discourage or do not allow breastfeeding in public places and encourage the creation of lactation rooms in public places.
- Develop incentive programs to encourage government agencies to ensure breastfeeding-friendly worksites, including providing lactation rooms.
- Allocate funding to WIC clinics to acquire breast pumps to loan to participants.
Strategy 7: Drinking Water Access
Increase access to free, safe drinking water in public places to encourage water consump-tion instead of sugar-sweetened beverages.
- Require that plain water be available in local government-operated and administered outdoor areas and other public places and facilities.
Adopt building codes to require access to and maintenance of fresh drinking water fountains (e.g., public restroom codes).
Goal 2: Reduce Access to and Consumption of Calorie-Dense, Nutrient-Poor Foods
Strategy 8: Policies and Ordinances
Implement fiscal policies and local ordinances to discourage the consumption of calorie-dense, nutrient-poor foods and beverages (e.g., taxes, incentives, land use and zoning regulations).
Implement a tax strategy to discourage consumption of foods and beverages that have minimal nutritional
value, such as sugar-sweetened beverages.
- Adopt land use and zoning policies that restrict fast food establishments near school grounds and public playgrounds.
- Implement local ordinances to restrict mobile vending of calorie-dense, nutrient-poor foods near schools and public playgrounds.
- Implement zoning designed to limit the density of fast food establishments in residential communities.
- Eliminate advertising and marketing of calorie-dense, nutrient-poor foods and beverages near school grounds and public places frequently visited by youths.
- Create incentive and recognition programs to encourage grocery stores and convenience stores to reduce
point-of-sale marketing of calorie-dense, nutrient-poor foods (i.e., promote “candy-free” check out aisles and spaces).
Goal 3: Raise Awareness about the Importance of Healthy Eating to Prevent Childhood Obesity
Strategy 9: Media and Social Marketing
Promote media and social marketing campaigns on healthy eating and childhood obesity prevention.
Develop media campaigns, utilizing multiple channels (print, radio, internet, television, social networking,
and other promotional materials) to promote healthy eating (and active living) using consistent
- Design a media campaign that establishes community access to healthy foods as a health equity issue
and reframes obesity as a consequence of environmental inequities and not just the result of poor personal choices.
- Develop counter-advertising media approaches against unhealthy products to reach youth as has been used in the tobacco and alcohol prevention fields.