• Expert Meeting on Updating the USDA Breastfeeding Campaign Date: January 19, 2012 (9:00 AM Eastern)

    The U.S. Department of Agriculture Food and Nutrition Service (FNS) through a contract with the National Academy of Sciences Institute of Medicine (IOM), sought input about how best to reinvigorate the Loving Support campaign and strengthen FNS’ efforts to increase breastfeeding initiation and duration rates among WIC participants. Discussions during a workshop held in April 2011 highlighted many innovative ideas and strategies regarding a successful health promotion campaign. As is sometimes the case, some of the questions remained unanswered about recommended steps FNS should take in updating the campaign. Thus, as a continuation of this project, IOM is planning to hold a meeting to address these questions. Invited participants will include 15 subject matter experts on social marketing, breastfeeding promotion and support strategies, and breastfeeding intervention programs. The workshop summary Updating the USDA National Breastfeeding Campaign will provide a starting point for the discussion.
  • Updating the USDA National Breastfeeding Campaign Loving Support Makes Breastfeeding Work Date: April 26, 2011 (8:30 AM Eastern)

    USDA National Breastfeeding Campaign workshop