James (Jay) Duhig, Ph.D., is director of Risk Communications and Behavioral Systems research at AbbVie. He co-leads the Safety Decision Analytics function for AbbVie’s Pharmacovigilance and Patient Safety division and has expertise in human factors, health literacy, risk communication and the development of drug and device instructional materials for patients and healthcare professionals. For the past 12 years, Dr. Duhig has focused on patient safety research at AbbVie and at the University of Illinois College of Pharmacy. At AbbVie, Dr. Duhig has led cross-functional research teams in the development of innovative instructional, educational and packaging materials for drug and device products with the goal of optimizing safe and effective use for patients and providers. His work includes extensive human factors research and process improvements to address gaps between clinical safety data and real-world usability. Dr. Duhig was previously a researcher on the Agency for Healthcare Research and Quality-funded Center for Research in Therapeutics Tools for Optimizing Prescribing, Monitoring and Education related to medication (TOP-MED) project usage based at University of Illinois College of Pharmacy in Chicago and the Formulary Leveraged Improved Prescribing program. He is a passionate advocate for the use human factors to problem-solve the needs of patients not just at the hospital and doctor’s office but at the "kitchen table."