Activity

Updating the USDA National Breastfeeding Campaign: A Workshop


Type: Stand Alone Workshop
Topics: Children, Youth and Families, Food and Nutrition, Women's Health
Board: Food and Nutrition Board

Activity Description

An IOM committee planned and conducted a one day public workshop on breastfeeding promotion and support in the WIC Program with special emphasis on the USDA national breastfeeding campaign, “Loving Support Makes Breastfeeding Work.” This campaign was developed in 1997 for use in the Special Supplemental Food Program for Women, Infants, and Children (WIC) with the goal of increasing breastfeeding rates among participants. It continues to serve as the centerpeice of WIC's breastfeeding support initiatives. The committee defined the specific topics to be addressed, developed the agenda, and selected and invited speakers and other participants. An individually-authored summary of the workshop will subsequently be published and provided to the USDA.

Previous Meetings for this Activity