Food Marketing and the Diets of Children and Youth
The Institute of Medicine, through the Food and Nutrition Board and the Board on Children, Youth, and Families, undertook a comprehensive study of the science-based effects of food marketing on the diets and health of children and youth in the United States. This work was funded by the Centers for Disease Control and Prevention (CDC), in response to a Congressional directive.
An interdisciplinary committee was convened to complete the study. Committee members have expertise in the areas of child and adolescent development, child and adolescent nutrition, psychology and behavioral economics, media and advertising, consumer marketing and behavior, social marketing and evaluation, education, public health and policy, food and beverage industries, entertainment industry, causal reasoning, constitutional law, and business ethics.
The study used information obtained from literature reviews, analyses of available surveys and other reports, existing compilations of research and data related to the issues under study, and input from a broad range of stakeholders.
1. Describes the state of food and beverage marketing to children and youth and the impact of this exposure on their diets and health;
2. Develops a framework for various stakeholders to guide the development of effective marketing and advertising strategies that foster healthy food choices among children and youth.
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